Canon 450D

The digital SLR market is fiercely competitive, with the biggest sales and fattest profits in the hotly-contested consumer/entry-level area. Up until very recently Canon, the first company to break the sub-£1,000 barrier with its popular EOS 300D model in 2003, had a commanding lead in DSLR sales with a market share approaching 50 percent, following up the success of the 300D with the EOS 350D and 400D. However holding on to a lead in such a fast-moving game is as much about marketing and strategy as about making quality products, and over the past year Canon has seen its lead eaten away by its main rivals Pentax, Olympus, Sony and especially Nikon. It’s not so much that the rivals are making better cameras than Canon, but more that they are offering the right products at the right prices.

In the crucial entry-level area of the market Canon has been relying on the continued popularity of the EOS 400D, a 10.1-megapixel model launched nearly two years ago and still selling well. However the 400D costs around £400 with an 18-55mm kit lens, which is starting to look like a lot of money for an aging model.

Nikon meanwhile has launched a three-pronged assault on the entry-level sector, with the 6.1MP D40 still available at around £280, the new 10.2MP D60 at around £380 and the superb D80 at around £600. Sony is continuing to carve itself a bigger share of the market with the Alpha A200, a bit of a bargain at £270 including lens, and the A350 with its advanced live view AF system and tilting monitor at around £450. Pentax has the weather-sealed K200D at around £450 while Olympus is also after the bargain hunters with its excellent E-420 at around £360. Faced with competition like that Canon must be worried that its once dominant market position isn’t looking as unassailable as it used to.

Earlier this year Canon announced the launch of a new consumer digital SLR, the EOS 450D. It features a new 12.2-megapixel CMOS sensor, a larger 3-inch monitor with Live View mode, nine-point AF system and 3.5fps continuous shooting. What is perhaps surprising is the price, because the EOS 450D costs around £440 body only or around £500 with an 18-55mm image-stabilised lens. Canon has subsequently announced an even newer lower-spec entry-level camera, the EOS 1000D which we’ll be reviewing next week, but even this model is currently around £500 on pre-order. Is Canon in danger of pricing itself out of one of its core markets?

Canon EOS M

It's now almost four years since Panasonic first introduced us to the mirrorless interchangeable lens camera, in the shape of the Micro Four Thirds Lumix DMC-G1. Since then, all of the other major manufacturers have entered the fray, in the process offering cameras in a variety of shapes and sizes - from diminutive beginner-friendly models such as the Olympus PEN E-PM1, to unashamedly high-end models like the Sony NEX-7 and Fujifilm X-Pro1. Nikon, meanwhile, has ploughed its own individual furrow with its family-friendly 1 J1 and 1 V1 models. This simply reflects the fact that different cameras are targeted to different kinds of users - be they serious enthusiasts looking for a small, highly capable camera, or compact-camera upgraders looking for SLR-like image quality in a smaller, easier-to-use package.

Canon is the last big player to show its hand, and its initial entrant - the EOS M - is unashamedly targeted to the latter group of users. To all intents and purposes it's a mirrorless version of the recently-announced EOS 650D, but with a simpler interface that's designed to be more approachable for novice users, and obviously much more compact in size. It's based around a new 'EF-M' lens mount, and two matched lenses will be available at launch: the EF-M 18-55mm f/3.5-5.6 IS STM zoom, and the EF-M 22mm f/2 STM 'pancake' prime. But it's still very much part of the EOS system, and all of the company's existing EF and EF-S SLR lenses can be used via the co-announced 'Mount adapter EF-EOS M'.

Canon EOS M key features;

• New EF-M lens mount (optimized for APS-C sensor size)
• 18MP APS-C 'Hybrid CMOS' sensor
• Continuous autofocus in movie mode with subject tracking
• 14-bit DIGIC5 processor
• ISO 100-12800 standard, 25600 expanded
• 4.3 fps continuous shooting, 3 fps with autofocus tracking
• 1080p30 video recording, stereo sound (with 25p or 24p options)
• External microphone socket and adjustable sound recording level
• 1040k dot 3:2 touch-sensitive ClearView II LCD (capacitative type, multi-touch support)
• Standard EOS hot-shoe for external flash (no built-in flash)
• 'Creative Filters' image-processing controls, previewed live on-screen

The EOS M features a compact, magnesium-alloy body, and will be available in four colours - black, white, silver and red. It has no built-in flash, but instead a hot shoe on the top plate, and in many markets (although not the US) it will come bundled with the new AAA-powered Speedlite 90EX unit. There's neither a built-in viewfinder, nor connector for an external unit - composition is solely using the camera's rear screen (which is fixed, rather than articulated).

Fujifilm X-A2

The Fujifilm X-A2 camera has many unknown advantages. This one mirrorless camera has a high enough resolution of 16 MP. Its folding screen design is also reinforced with APCS CMOS feature, so the quality of the screen and the resulting image is quite good. Dibanderol with the price of Rp 7 million, make this mirrorless camera worth to buy banget!

Fujifilm X-A10

The camera is in this beginner class priced at around Rp 6.7 million. Although relatively cheap, this camera has a specification that is not less cool lho. APS-C 16 MP sensor, which uses a Bayer color filter stack and other advantages of ISO that spans the range of 200 to 25,600. This camera is suitable for you who have a limited budget.

Fujifilm X-A3

Fujifilm X-A3 Output The latest Fujifilm X-A3 is very interesting. Comes with a design that is smoother and slicker than its predecessor make this camera is priced at a little expensive that is Rp 8.7 millions. The Fujifilm X-A3 camera provides enhanced camera resolution and autofocus features. This camera also offers a variety of color camera body is eye catching really.